Tips to Differentiate Yourself from Your Competition

One of the most challenging aspects of running and managing a successful business today comes from the way that you make yourself differentiate yourself from your competitors. With some many websites out there tailored to consumers, you now have more educated buyers. In addition, it's getting a lot harder to get their attention especially when there is so much content out there.

In order to be perceived differently, your business should have processes in place to reflect your professionalism and reliability. Putting your best foot forward throughout the sales process can make a difference in gaining or losing customers to your competitors.  If you cannot give customers a strong enough reason to trust you, it can be hard to retain their confidence.

Here are three simple ways to do that: 

1) Focus on a customer solution

The easiest way to instill confidence and build long term relationship is improve your response rates. Respond quickly and decisively, and you’ll retain trust.

Based on the customer's request, it's best to provide your customer a solution to their problem during the initial sales process. Providing the customer with your expertise, the customer can infer whether you are the best person to help them with their endeavors. Make sure that your conversations together are tailored to what they asked for.

Also, try and make sure that all quotations for clients are built to offer value. Ensure that quotes are detailed so they can see the full quality of what you are providing. Taking an extra ten minutes to make a quote or contract full of detail and information goes a long way.

2) Stronger Analytics

The importance of data analytics is the ability to see historical data in order to forecast future business. It's the understandings of patterns in your data and communicating those results so you can continually improve your business. Analytics give you value insight and details that help drive your business.

Information such as website visit, credit card sales, social media interaction, and email communications can help your small business increase sales, improve efficiencies and enrich your customer service.  With a bit more focus, you can provide a better connection and experience for your potential customers.

3) Manage your sales process through workflow automation

Lastly, a major element of your success comes from how you manage sales. If you document the sales process to share with your team, clients can get a much easier ride. Make sure your team know what is expected, and make sure they can deliver that information to customers easily.

Using technology can help reduce redundancy and errors as well as manage the moment your customer is interested in your product/ service to when you receive payment.

It’s all about making sure that clients feel welcome by your service. If you can make small adjustments to the overall workflow, you will start to see how customer service and process can definitely improve your business goals.

Source: Tips to Differentiate Yourself from Your Competition

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For more articles like this, check out our small business blog:

• Reasons Why You Should Go Paperless

• Value-Based Quotes that Win More business

About Mosspaper

With Mosspaper anyone can create, sign, track and accept quotes and contracts anywhere. Mosspaper provides a streamlined paperless quote and contract renewal SaaS solution from creation to sales renewals, allowing users to monitor and track work.  The company offers a quote creator tool, paperless approval process, centralized customer communications, e-signature, payment integration, real-time notifications, and data analytics for small businesses.

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