Sale Quotes that Sell: Win your deal

Most people who own businesses are closely familiar with the process of writing and negotiating a quote. Towards the end of the process, the business providing the goods or services provides the potential customer with a sales quote that tells the customer what they will be paying and receiving. While it is a standard part of any business transaction, the way the sales quote is written and handled can often make the difference between gaining and losing a client, as it is the last thing they see before they agree to hire you.

While every sales quote will contain a list of the things the customer will have to pay for, you can go beyond that and provide a convincing reason as to why they should buy from you as opposed to somebody else. No doubt you understand the power of a values-based quote, but the way it is formatted and constructed will also have a lot to do with giving that final push. The following three points will guide you in writing the perfect sales quote that will help you attract and retain customers.

1) Summarize the work that is to be done

Quotes can easily wind up being lengthy and boring. While you can’t avoid providing a quote, you don’t have to make it an overlong, boring list of things. Or worse, the quote is too bloated with content that lead people astray or confused with too much distractions such as videos or pictures.

The best thing to do is to keep quotes clear and concise. Offering a quick summary of the services to be provided at the start of the quote will not only catch the eye of the potential customer and hold their attention, but it provides them a quick and easy way to understand exactly what they can expect from you as a client. Much as resumés are quickly scanned by hiring managers and discarded if they do not interest them, your sales quotes can fall victim to the same behavior if you do not concatenate your list of work into one or two simple initial paragraphs.

2) Itemize the work so that customers will know exactly what you are doing

Long walls of text are immediately unappealing to readers. Take note of how this article is structured: frequent spacing and indentations as well as relatively concise paragraphs make it so that it doesn’t appear to be an impenetrable morass of words that nobody wants to read. When listing everything that you will do for the customer, never underestimate the power of clean, concise lists. This facilitates reading as well as makes it easier for the reader to compartmentalize and understand exactly what they can expect, as well as easily reference it later should they decide to hire you.

3) Make it easy to pay and collect a signature

While the signing and payment aspect may seem trivial in the relationship, that last part of the quote or contract is the final impression your client has of you before they agree to hire you on. If you make the last part of the process difficult for your clients, they may simply decide it isn’t worth the trouble to finalize the agreement. By making it easy to sign and pay, you give your client a preview of what working with you is like – you simplify things and in doing so also win more contracts. Online signatures make the entire process quicker and more streamlined, increasing the odds that you will get the contract.

Source: Sale Quotes that Sell: Win your deal

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For more articles like this, check out our small business blog:

• Reasons Why You Should Go Paperless

• Value-Based Quotes that Win More business

About Mosspaper

With Mosspaper anyone can create, sign, track and accept quotes and contracts anywhere. Mosspaper provides a streamlined paperless quote and contract renewal SaaS solution from creation to sales renewals, allowing users to monitor and track work.  The company offers a quote creator tool, paperless approval process, centralized customer communications, e-signature, payment integration, real-time notifications, and data analytics for small businesses.

To learn more more information about Mosspaper and how Mosspaper works, please visit our website.