Customer Retention: Now What You Need to Do to Keep Them Returning


For any small business to be successful, the importance of customer retention should be the #1 priority. It’s great to get new customers, but the question is how to keep your customers to continue to do business with you. How do you keep them engaged and interested in you? This is why, without a doubt, customer retention is one of the most powerful allies that you can have.

Here are some ideas you should consider to keep customers coming back to you:

1)     Give Them a Reason

Customers need to be convinced – brand loyalty isn’t some magical currency, it’s earned like anything else in this world. If you want to have customers who respect you and come back for more, give them a good reason. Start a new offering that gives out exceptional value whenever someone comes back, offer a loyalty program, or regularly change your deals around.

Make sure that customers have something to come back for – if you just keep offering what they already have, what’s the incentive to return in the first place?

2)     Show Interest

A major way to help keep people coming back is to show interest in them. For instance, sending out a little e-mail every few months with a discount code attached as a thank you is one way to do it. Another example, is sending out valuable information like product tips or suggestions to create awareness as well as engagement. If you find a really interesting article about the state of affairs in your local region or industry in general, turn it into a newsletter.

By giving clients information they never had before they came to you, it’s likely they’ll see you as a source of authority and someone they can trust.

3)     Keep Communicating

Going on from the above, don’t stop. Use everything you can to make this happen – monthly newsletters, seasonal events, big holidays, major events. Take the time needed and really go that extra mile at every legitimate opportunity. It keeps you fresh in the mind of the customer, then.

4)     Provide Value

The value that you give to a customer is like gold-dust. Come up with some kind of membership program, for example, and on the ‘anniversary’ of them signing up you can give each person a specific large discount deal. These help them to get back in the store or on your website, as they feel like you’ve went that extra mile for them.

Customer psychology is a pretty hard thing to work out, but the “secret” is actually very simple. Don’t take people for granted, and treat them the way that you expect to be treated by the businesses that you trust. Start doing this, and success won’t be too far away.

Source: Customer Retention: Now What You Need to Do to Keep Them Returning

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